Marketing

Congratulations on taking this very important step to learn more about marketing your business. It's vital to let others know about your business. However, being uncomfortable, ineffective or inconsistent with marketing efforts will stop your business growth.

Does this sound familiar?

• You can't remember the last marketing event you went to where you felt calm and confident?
• You'd prefer to stay at home, behind your computer, than going out to meet people?
• Do you find you're uncomfortable talking about your business to others because you’re afraid to sound too "salesy"?

If so, you’re not alone. Being comfortable and motivated to get out and market yourself and your business can be very difficult for a solopreneur to do well consistently.

I’d like to share 3 important Success Tips to improve your ability to market your business effectively and authentically:

1. Schedule at least 2 networking events to go to every month and put them in your calendar. If you have a calendar you write in, write those events in ink. Prepay for the event so you’ll take this commitment seriously and attend.

2. At events, "pretend" that you are the host/hostess of this party. Put a smile on your face introduce yourself to everyone you see. When you have that mindset, you'll not only feel more comfortable at the event, but you'll also help to make others feel that way.

3. When you meet people at events, ask how you can help them - instead of trying to "sell to them" or monopolizing the conversation talking about your business. People appreciate when someone is trying to help them and that makes them more open to getting to know and like you. It's about "giving" first, instead of trying to "get". BUT, don't do this unless you truly want to help the person.

If any resistance comes up about getting out and marketing your business ("no one will be interested in what I have to say", "whenever I go to these meetings I don't make contacts", etc) these are negative beliefs you need to clear out to achieve your success!

These Success Tips are your first steps to authentically marketing your business. There is much more you can do and I'd love to help. Let's talk about how you can learn how to market yourself and your business in a way that's true to yourself and have more success.

“I started working with Kate at a time when I felt really stuck in my practice. I was working long hours, chasing every new marketing program and seemingly bright idea that I happened across, and feeling like I had no direction whatsoever and wasn’t being paid enough for all the work I put in. From the first session, Kate helped me make big changes that have really made a difference to my practice and my life. I raised my rates without discomfort for the first time ever; began offering clients session packages and programs rather than individual sessions, which has helped with cash flow and planning; began running webinars which have boosted my profile and generated extra revenue; and sharpened my focus by defining my ideal client and my practice specialities. The combination of business tips and strategies, and EFT directed at shifting my limiting beliefs, was exactly what I needed to break through my barriers. Thank you Kate for giving me such a flying start on my new path! I will definitely be working with you again in the future.”

— Robyn Chuter, www.empowertotalhealth.com.au

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